Businesses & Sole traders
Tech Startups & Enterprises

Insurance for Small Businesses & Sole Traders

Get the cover you need with clear pricing, faster insurance, no brokers, no paperwork hassle.
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Trusted by 60,000+ small businesses

A Customer Obsessed Team

Powered by technology

A Smarter Way to Get Covered

Simple upfront. Expert-led as you scale.

AI enabled Digital Platform

Built to scale with your business

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Our Platform

Business Insurance & Risk Placement, Powered by AI

upcover makes business insurance simple. Our AI-powered platform matches businesses with the right cover, streamlines placement, and enables partners to seamlessly embed and distribute insurance without outdated processes or long forms.

Online SME Insurance

Digital insurance for sole traders and small businesses. Apply online, get covered fast and manage it all paper-free.

AI-enabled Broking

Risk placement and underwriter matching for complex businesses. Specialist-led, AI-enabled and built for scale.

Digital Motor & Fleet Insurance

From single vehicles to large commercial fleets, manage coverage, adjustments and claims handling, all digitally.

1-Click Insurance Financing

Pay monthly instead of upfront, without entering into a separate credit agreement. Cancel anytime without hidden fees.

Partner APIs & Storefronts

Platforms, lenders & marketplaces embed upcover via co-branded or API to sell insurance direct to customers.

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upcover is trusted by business owners and insurers alike

60,000+

Businesses

4.9/5

Customer Rating

40+

Insurance Partners

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Businesses Covered

Choose from over 1,000+ business types

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What We Offer

Coverage for Sole Traders & Small Businesses

You’ve got work to do. These are the policies that protect it.

Allied Health Professional

Covers claims arising from treatment and professional errors

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Public & Products Liability

Covers third-party claims from injury or property damage

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Professional Indemnity

Covers claims arising from professional services & errors

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Business Pack

Can include glass, business interruption, theft, contents.

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Management Liability (D&O)

Covers claims arising from management decisions & workplace issues

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Medical Malpractice Insurance

Covers claims arising from medical treatment or advice

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Investment Manager Indemnity Insurance

Covers physical damage or injury from your work.

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Group/Personal Accident

Covers income loss from injury/illness preventing work

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SEE MORE PRODUCTS
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Benefits

Benefits of Choosing upcover

Get quotes in minutes, adjust your cover as your business evolves, and lean on expert support to help you make confident insurance decisions.

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Our Partners

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Logo for Real Venture Capital featuring the word 'Real' in bold black letters separated by a vertical line from the words 'venture capital' in smaller black letters.

Our Partners

Logo for Real Venture Capital featuring the word 'Real' in bold black letters separated by a vertical line from the words 'venture capital' in smaller black letters.
Logo with bold white letters RAC inside a black and gray stylized shape.
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FAQs

Business & Sole Traders Queries

Do startups need management liability insurance?

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Management liability insurance can be relevant for startups, even before a full board is in place. It is a type of business insurance designed to respond to certain claims made against a company and its managers about how the business is run.
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Do startups need directors and officers (D&O) insurance?

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Not always, but it is commonly requested once a startup has external investors, a board, or plans to scale. D&O is designed to respond to claims alleging wrongful acts in managing the company, subject to the policy terms.
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When should a startup buy business insurance?

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It is often recommended to consider business insurance before you need it urgently, because the trigger is usually a contract, a hire, or a change in risk. Common times startups arrange insurance include before signing larger customer contracts, before raising capital, and before hiring employees. It is also common to consider cover before you start handling meaningful customer data, or before launching a physical product.
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What insurance do venture-backed startups typically need?

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Venture backed startups often see insurance needs come up earlier than other businesses, mainly because of investor expectations and enterprise contract requirements. Directors and officers insurance is often requested around or after a funding round, especially if the company is adding a board or independent directors. Professional indemnity, sometimes described as errors and omissions, is also commonly required in customer contracts, particularly for SaaS and technology services. Cyber insurance is often expected if you store customer data, process sensitive information, or connect into client systems. Employment practices liability becomes more relevant as headcount grows and hiring increases, because the risk of employment related claims generally rises with the size of the team. Example: After raising a Seed or Series A round, investors may ask the company to put directors and officers insurance in place as part of improving governance and meeting common board expectations.
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What insurance does a sole trader need in Australia?

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It depends on what you do, where you work, and what your clients require. A sole trader who works at customer sites may need different cover to someone who works online, from home, or sells products.
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What insurance does a sole trader need in Australia?

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Do sole traders legally need business insurance in Australia?

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Often no, but there are some common exceptions. Insurance can be required by contract. For example, councils, venues, principal contractors, and some clients may ask you to hold certain insurance types and minimum limits, especially public liability, before they will let you start work.
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Do sole traders legally need business insurance in Australia?

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Do sole traders need public and product liability insurance?

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If you deal with the public, work at client sites, or have people visiting you, public liability is commonly requested. Product liability is usually relevant if you sell, supply, install, or manufacture products (including importing or re-labelling). Many insurers offer public and product liability together, but what’s included depends on the policy and what you’ve declared. If you only provide services, product liability may be less relevant, but it can still matter if you use products in your work (for example, beauty treatments).
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Do sole traders need public and product liability insurance?

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Do sole traders need professional indemnity insurance?

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Professional indemnity is most relevant if your work involves giving advice, designing something, or providing a professional service that a client relies on. It can also matter if you create plans or reports, or if you work under a contract that says you are responsible for errors or omissions.
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Do sole traders need professional indemnity insurance?

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Do sole traders need cyber insurance?

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Cyber insurance can be worth considering if you use email to take bookings or send invoices, store customer information, take card payments or sell online, or rely on software to run your business. Even small businesses can be affected by phishing, invoice scams, or a locked computer that stops you working.
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Do sole traders need cyber insurance?

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Insights

From our Blog

Coverage, risk management and compliance, explained in plain English.

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Who Needs Professional Indemnity Insurance In Australia?

Understanding the definition and the different advantages of having professional indemnity insurance should be at the top of your to-do list, especially as a small business.

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What Is A Sole Trader?

Are you wondering what is a sole trader? This article will help you understand what a sole trader is, and when it might be suitable for you to become one.

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Public Liability Insurance for Sole Traders: What You Need to Know

Learn why public liability insurance is essential for sole traders, what it covers, and how to choose the right policy to protect your business from risks.

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