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Trusted by 60,000+ small businesses

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Our Platform

Business Insurance & Risk Placement, Powered by AI

upcover makes business insurance simple. Our AI-powered platform matches businesses with the right cover, streamlines placement, and enables partners to seamlessly embed and distribute insurance without outdated processes or long forms.

Online SME Insurance

Digital insurance for sole traders and small businesses. Apply online, get covered fast and manage it all paper-free.

AI-enabled Broking

Risk placement and underwriter matching for complex businesses. Specialist-led, AI-enabled and built for scale.

Digital Motor & Fleet Insurance

From single vehicles to large commercial fleets, manage coverage, adjustments and claims handling, all digitally.

1-Click Insurance Financing

Pay monthly instead of upfront, without entering into a separate credit agreement. Cancel anytime without hidden fees.

Partner APIs & Storefronts

Platforms, lenders & marketplaces embed upcover via co-branded or API to sell insurance direct to customers.

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Customise by Industry

COVERAGE BY INDUSTRY

AI Insurance for the Future of AI and Machine Learning

Navigating the AI landscape demands more than just innovation; it requires a robust safeguard against its unique challenges. upcover helps unlock precisely that, by offering your business with a bespoke risk management toolkit for AI ventures.

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Tailored Coverage: Protecting against algorithmic biases, regulatory non-compliance, and IP disputes

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Cybersecurity Assurance: We offer world class Cyber incident response teams from our global insurance partners to swiftly tackle data breaches

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Intellectual Property Protection: Safeguards your innovations from IP infringement claims, ensuring your creativity leads without legal hindrances

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Why choose upcover for AI Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Algorithmic errors

A company developed an AI software product that clients can use to more accurately target their marketing campaigns. There's a bug in the AI algorithm that's causing your customer to claim that their marketing budget was wasted.

AI Insurance offered by upcover manages the financial aspects related to the defence against the customer's claim and the subsequent resolution process. This includes covering any incurred legal fees on behalf of the customers.

2

Data breaches

AI startup struggles to secure comprehensive cybersecurity coverage, facing potential gaps in protection against data breaches and being exposed to financial losses and reputational harm.

upcover offers a simplified solution through a unified policy tailored for AI startups. This coverage ensures comprehensive protection, including expenses for breach response, legal liabilities, and the restoration of both data and applications.

Why choose upcover for AI Risk Solutions

1

Algorithmic errors

Their Problem:

A company developed an AI software product that clients can use to more accurately target their marketing campaigns. There's a bug in the AI algorithm that's causing your customer to claim that their marketing budget was wasted.

Upcover’s Solution

AI Insurance offered by upcover manages the financial aspects related to the defence against the customer's claim and the subsequent resolution process. This includes covering any incurred legal fees on behalf of the customers.

2

Data breaches

Their Problem:

AI startup struggles to secure comprehensive cybersecurity coverage, facing potential gaps in protection against data breaches and being exposed to financial losses and reputational harm.

Upcover’s Solution

upcover offers a simplified solution through a unified policy tailored for AI startups. This coverage ensures comprehensive protection, including expenses for breach response, legal liabilities, and the restoration of both data and applications.

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Top Consumer startups insure with upcover

Whether you are an e-commerce platform, a marketplace, a social media application, a health & wellness platform, in publishing, gaming or media - we've got you covered.

upcover offers leading insurance solutions from global insurance partners that are not just affordable but tailored to the unique risks faced by consumer companies.

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Data-Driven Pricing: Enjoy market-leading insurance at an affordable price, thanks to our underwriting specialists refined risk model developed through analysing thousands of startups

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Growth-Aligned Coverage: Get insurance that scales with your ambitions, offering flexible protection that adapts to your evolving business model

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Innovative Business Model Protection: Stay ahead with coverage designed for the latest consumer trends and business innovations, ensuring you are covered no matter how you choose to disrupt the market

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Why choose upcover for Consumer Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Misclassification of business

The previous insurer misclassified the company due to lack of understanding their business during the underwriting process, compromising the relevance and pricing accuracy of the insurance coverage.

upcover collaborated with the underwriters to reassess and recategorize the company as a marketplace, ensuring that coverage matched the business model & activities.

2

Startup scale challenges

Consumer startups struggle to get suitable insurance as traditional insurers fall behind, leaving them unprotected, especially in cases where marketplace startups face challenges in covering disputes among users.

upcover understands startup challenges, offering tailored policies with market leading coverage and simplifying product liability coverage for startups of any size or stage.

Why choose upcover for Consumer Risk Solutions

1

Misclassification of business

Their Problem:

The previous insurer misclassified the company due to lack of understanding their business during the underwriting process, compromising the relevance and pricing accuracy of the insurance coverage.

Upcover’s Solution

upcover collaborated with the underwriters to reassess and recategorize the company as a marketplace, ensuring that coverage matched the business model & activities.

2

Startup scale challenges

Their Problem:

Consumer startups struggle to get suitable insurance as traditional insurers fall behind, leaving them unprotected, especially in cases where marketplace startups face challenges in covering disputes among users.

Upcover’s Solution

upcover understands startup challenges, offering tailored policies with market leading coverage and simplifying product liability coverage for startups of any size or stage.

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Comprehensive Coverage for Healthtech Innovators

Digital health businesses and healthcare providers operate in a landscape where safeguarding confidential client information and compliance with fluctuating regulations are paramount. upcover offers specialised risk management solutions to navigate these complexities confidently.

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Customized Coverages: Benefit from insurance solutions meticulously tailored to address the unique risk exposures of the digital health, e-health, medical devices and wellness platforms

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Technology E&O Protection: Guards against liabilities from technology errors and bugs, ensuring peace of mind as you innovate in healthcare

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Client Data Security: Receive dedicated coverage for the protection of sensitive client data, fortifying your defences against cyber threats and data breaches

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Why choose upcover for Digital Health Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Unified policy

Healthtech startup offers a software platform for hospitals to handle behind-the-scenes tasks. A sudden glitch causes a 72-hour shutdown and hospitals can't use their systems. The network is damaged, and personal health information (PHI) is exposed.

This is an example of a usual but complicated situation that could trigger various coverages, such as Professional indemnity and Cyber & Privacy Liability. The PI insurance policy protects against financial losses from negligence allegations, while the Cyber & Privacy Liability covers the costs of responding to the data breach.

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Financial loss cover

Healthtech startup creates smart software for better pathology and quicker, more precise disease diagnosis. A bug in the latest release caused trouble for some clients, leading them to sue the startup for financial losses.

The Professional indemnity insurance policy steps in, covering the legal costs and settling with the affected clients.

Why choose upcover for Digital Health Risk Solutions

1

Unified policy

Their Problem:

Healthtech startup offers a software platform for hospitals to handle behind-the-scenes tasks. A sudden glitch causes a 72-hour shutdown and hospitals can't use their systems. The network is damaged, and personal health information (PHI) is exposed.

Upcover’s Solution

This is an example of a usual but complicated situation that could trigger various coverages, such as Professional indemnity and Cyber & Privacy Liability. The PI insurance policy protects against financial losses from negligence allegations, while the Cyber & Privacy Liability covers the costs of responding to the data breach.

2

Financial loss cover

Their Problem:

Healthtech startup creates smart software for better pathology and quicker, more precise disease diagnosis. A bug in the latest release caused trouble for some clients, leading them to sue the startup for financial losses.

Upcover’s Solution

The Professional indemnity insurance policy steps in, covering the legal costs and settling with the affected clients.

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Business insurance built for Enterprise SaaS startups

Enterprise SaaS startups navigate a unique risk landscape, where rapid innovation meets complex contractual and legal obligations. upcover's digital-first approach provides the agile, comprehensive protection needed to thrive in this dynamic environment.

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Liability Coverage for Products and Services: Secure against claims related to your software’s performance or service failures, ensuring your innovations serve the industry without being held back

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Breach of Contract Protection: Safeguard your business from the repercussions of contractual disputes, keeping your operations smooth and your relationships intact

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Intellectual Property Defence: Defend your groundbreaking ideas with coverage that shields against IP rights infringements, empowering you to lead in your market niche without hesitation

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Why choose upcover for Enterprise SaaS Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Patent infringement

Startups involved in B2B and B2C SaaS may encounter patent infringement allegations, leading to legal challenges and defence costs.

The patent defence extension covers the costs associated with defending against patent infringement allegations, providing financial protection for B2B and B2C SaaS startups.

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Liability risks

Enterprise SaaS startup faces liability risks due to accidental bodily injury or property damage from technology products or research equipment can result in inefficiencies and increased vulnerability.

upcover provides cover for accidental bodily injury and property damage resulting from technology products, laboratory consumables, or research equipment.

Why choose upcover for Enterprise SaaS Risk Solutions

1

Patent infringement

Their Problem:

Startups involved in B2B and B2C SaaS may encounter patent infringement allegations, leading to legal challenges and defence costs.

Upcover’s Solution

The patent defence extension covers the costs associated with defending against patent infringement allegations, providing financial protection for B2B and B2C SaaS startups.

2

Liability risks

Their Problem:

Enterprise SaaS startup faces liability risks due to accidental bodily injury or property damage from technology products or research equipment can result in inefficiencies and increased vulnerability.

Upcover’s Solution

upcover provides cover for accidental bodily injury and property damage resulting from technology products, laboratory consumables, or research equipment.

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Fintech Insurance for the Future of Finance

Covers all sorts of Fintechs, whether in credit & lending, payment processing, personal finance & wealth management, insurtech, real estate & mortgage or banking & finance.

Fintech startups navigate a minefield of regulatory intricacies and the imperative of safeguarding sensitive client data from day one. upcover stands ready with a bespoke, flexible insurance framework designed to evolve with your fintech innovation.

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Blended Policy Coverage: Benefit from a comprehensive policy that merges various protections, addressing the multifaceted risks fintech faces

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Customizable Professional Services Definition: Tailor your coverage precisely, ensuring it aligns perfectly with your unique services and client interactions

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Enhanced D&O Options: Access additional Directors and Officers (D&O) limits for your non-executive directors, offering them peace of mind to govern without undue risk

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Why choose upcover for Fintech Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Fully blended policy

Fintech startups often face gaps in coverage, with separate policies for different liabilities. This can result in inefficiencies and increased vulnerability.

A fully blended policy that combines E&O, D&O, crime, and cyber coverage, ensures full protection for fintech companies against financial and tech liabilities.

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Cyber threats cover

A payment processing fintech faced insurance challenges due to inadequate coverage for emerging cyber threats and data breaches.

upcover analysed a fintech's payment system and offered a market leading tailored insurance for data breaches and cyber threats, enhancing protection for sensitive financial information.

Why choose upcover for Fintech Risk Solutions

1

Fully blended policy

Their Problem:

Fintech startups often face gaps in coverage, with separate policies for different liabilities. This can result in inefficiencies and increased vulnerability.

Upcover’s Solution

A fully blended policy that combines E&O, D&O, crime, and cyber coverage, ensures full protection for fintech companies against financial and tech liabilities.

2

Liability risks

Their Problem:

A payment processing fintech faced insurance challenges due to inadequate coverage for emerging cyber threats and data breaches.

Upcover’s Solution

upcover analysed a fintech's payment system and offered a market leading tailored insurance for data breaches and cyber threats, enhancing protection for sensitive financial information.

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Comprehensive Coverage for Hardware Startups

Whether you are building your startup or scaleup in Robotics, AR/VR, 3D printing, Manufacturing, Devices or Consumer, we have cover options for everyone.

Navigating the intricate risk terrain of hardware development, startups find securing comprehensive insurance coverage for product liabilities a steep challenge. upcover revolutionises access to insurance for hardware startups by offering scale-appropriate solutions without your costs jumping up significantly.

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Product Liability Insurance that Scales: Obtain coverage that grows with you, ensuring your innovations are protected against liability claims, regardless of your startup's size and ambition

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Comprehensive Risk Coverage: From financial losses to bodily injury or property damage, our policies safeguard against a wide spectrum of potential incidents, providing peace of mind across all stages of product life

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Intellectual Property Protection: Defend your unique creations with robust IP infringement cover, securing your competitive edge and fostering innovation

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Why choose upcover for Hardware Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

IP Infringement

Hardware startups may encounter challenges related to intellectual property infringement, where competitors or third parties claim that the startup's product violates patents or copyrights.

The insurance policy for hardware startups includes coverage for intellectual property infringement claims. This provides financial support for legal expenses and settlements, allowing startups to defend their innovations.

2

Defects or malfunctions

Quality control issues are common hurdles for hardware startups, where defects or malfunctions in the product can result in customer dissatisfaction, returns, and potential reputational damage.

To address quality concerns, upcover offers comprehensive product liability coverage for hardware startups. This ensures financial protection against claims related to defects or malfunctions.

Why choose upcover for Hardware Risk Solutions

1

IP Infringement

Their Problem:

Hardware startups may encounter challenges related to intellectual property infringement, where competitors or third parties claim that the startup's product violates patents or copyrights.

UPCOVER’S SOLUTION

The insurance policy for hardware startups includes coverage for intellectual property infringement claims. This provides financial support for legal expenses and settlements, allowing startups to defend their innovations.

2

Defects or malfunctions

Their Problem:

Quality control issues are common hurdles for hardware startups, where defects or malfunctions in the product can result in customer dissatisfaction, returns, and potential reputational damage.

UPCOVER’S SOLUTION

To address quality concerns, upcover offers comprehensive product liability coverage for hardware startups. This ensures financial protection against claims related to defects or malfunctions.

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Protection for Life Science Startups of Any Scale

We can help Lifesciences startups in Research & Testing, Digital Delivery, Pharmaceuticals, Medical Devices, Biosciences & Biotechnology, Health & Wellness and Medicinal Canabis!

Life sciences startups face daunting regulatory and safety challenges from the outset. upcover offers a streamlined insurance solution that scales with you from early R&D through to commercial product, eliminating scale-based penalties and simplifying risk management.

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Scalable Protection: Enjoy coverage that adapts from your initial research and development phase all the way to your commercial product launch, ensuring seamless protection throughout your growth journey

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Legal and Financial Losses Coverage: Guard against the ramifications of legal disputes and financial setbacks, keeping your focus sharp on innovation and market entry

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Patent Defence Cover: Secure your intellectual property with dedicated patent defence insurance, protecting your innovations from infringement claims and ensuring your competitive edge

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Why choose upcover for Life Sciences Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Defects or malfunctions

Medical device startups often encounter issues with product liability, where defects or malfunctions in their devices can lead to legal claims, product recalls, and reputational damage.

upcover offers an insurance solution against legal claims arising from defects or malfunctions in devices, covering the costs associated with recalls, legal defence, and potential damage to the company's reputation.

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Regulatory compliance

Supplement companies may face challenges related to regulatory compliance, as changing regulations and evolving industry standards can create uncertainties, potentially leading to legal issues and financial losses.

upcover's insurance for supplement companies includes coverage for regulatory compliance challenges. This ensures financial protection against legal expenses and financial losses.

Why choose upcover for Life Sciences Risk Solutions

1

Defects or malfunctions

Their Problem:

Medical device startups often encounter issues with product liability, where defects or malfunctions in their devices can lead to legal claims, product recalls, and reputational damage.

Upcover’s Solution

upcover offers an insurance solution against legal claims arising from defects or malfunctions in devices, covering the costs associated with recalls, legal defence, and potential damage to the company's reputation.

2

Regulatory compliance

Their Problem:

Supplement companies may face challenges related to regulatory compliance, as changing regulations and evolving industry standards can create uncertainties, potentially leading to legal issues and financial losses.

Upcover’s Solution

upcover's insurance for supplement companies includes coverage for regulatory compliance challenges. This ensures financial protection against legal expenses and financial losses.

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Protection for Web3 Companies

Web3 startups operate at the forefront of blockchain innovation, facing unique challenges and uncertainties. upcover's cutting-edge insurance partners’ solutions are crafted to address the distinct risks of the Web3 ecosystem, providing broad protection to navigate this dynamic landscape confidently.

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Targeted Web3 Coverage: Get insurance tailored for the specific perils Web3 startups encounter, from smart contract vulnerabilities to regulatory changes

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Premier Cyber Incident Response: Benefit from industry-leading cyber support, ensuring rapid recovery from digital breaches, including those affecting blockchain assets

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Inclusive Cryptocurrency Protection: Enjoy comprehensive coverage without broad cryptocurrency exclusions, safeguarding your investments and operations in the digital asset space

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Why choose upcover for Web3 Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Token security

Web3 startups might face challenges related to token security, where theft, hacking, or vulnerabilities in token protocols can lead to financial losses and compromise the trust of users and investors.

upcover offers protection against losses resulting from theft, hacking, or vulnerabilities in token protocols, ensuring financial support to recover from security breaches and maintain the credibility of the startup.

2

Regulatory compliance

Web3 startups may encounter regulatory uncertainties, as the evolving nature of blockchain technologies and decentralized finance (DeFi) can result in legal and compliance challenges, potentially leading to fines or legal actions.

The insurance policy for Web3 startups ensures financial protection against legal expenses and fines arising from regulatory challenges, allowing Web3 startups to navigate the dynamic regulatory landscape with confidence.

Why choose upcover for Web3 Risk Solutions

1

Token security

Their Problem:

Web3 startups might face challenges related to token security, where theft, hacking, or vulnerabilities in token protocols can lead to financial losses and compromise the trust of users and investors.

Upcover’s Solution

upcover offers protection against losses resulting from theft, hacking, or vulnerabilities in token protocols, ensuring financial support to recover from security breaches and maintain the credibility of the startup.

2

Regulatory compliance

Their Problem:

Web3 startups may encounter regulatory uncertainties, as the evolving nature of blockchain technologies and decentralized finance (DeFi) can result in legal and compliance challenges, potentially leading to fines or legal actions.

Upcover’s Solution

The insurance policy for Web3 startups ensures financial protection against legal expenses and fines arising from regulatory challenges, allowing Web3 startups to navigate the dynamic regulatory landscape with confidence.

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Tailored insurance for VC and PE funds

Venture capital and private equity funds encounter challenges in making sound investment decisions and managing the uncertainties of market changes, which can affect the performance of their portfolio companies.

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PI insurance to meet licence obligations

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Directors insurance to protect your fund managers

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Employment liability insurance to respond to Fair Work claims

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Why choose upcover for VC and PE Risk Solutions

Analysis Result

Their Problem

Upcover’s Solution

1

Fully blended policy

VC and PE funds commonly encounter challenges in navigating the insurance landscape, relying on fragmented policies for distinct liabilities. This fragmented approach leads to inefficiencies and heightened exposure to risks.

upcover works with global insurers a fully blended policy addresses the specific needs of VCs and PEs by consolidating coverage for Professional Indemnity, Cyber and Privacy Liability, General Liability, and Directors and Officers cover.

2

Internal and external crime

Venture capital and private entity funds face the challenge of potential financial losses and reputational damage due to internal and external criminal activities. This includes offences committed by employees as well as external threats to the fund's security.

upcover provides comprehensive insurance coverage for venture capital and private entity funds, safeguarding against internal and external criminal activities, including those committed by employees.

Why choose upcover for VC and PE Risk Solutions

1

Fully blended policy

Their Problem:

VC and PE funds commonly encounter challenges in navigating the insurance landscape, relying on fragmented policies for distinct liabilities. This fragmented approach leads to inefficiencies and heightened exposure to risks.

Upcover’s Solution

upcover works with global insurers a fully blended policy addresses the specific needs of VCs and PEs by consolidating coverage for Professional Indemnity, Cyber and Privacy Liability, General Liability, and Directors and Officers cover.

2

Internal and external crime

Their Problem:

Venture capital and private entity funds face the challenge of potential financial losses and reputational damage due to internal and external criminal activities. This includes offences committed by employees as well as external threats to the fund's security.

Upcover’s Solution

upcover provides comprehensive insurance coverage for venture capital and private entity funds, safeguarding against internal and external criminal activities, including those committed by employees.

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What We Offer

Cover for tech startups & enterprises

From Cyber Insurance, to Indemnity, to Directory Liability for technology businesses. We've got it all.

Cyber Insurance

Covers claims arising from cyber events or breaches

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Tech Professional Indemnity

Covers claims from IT errors and service failures

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Directors & Officers Liability

Covers claims against company leaders for management decisions

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Professional Indemnity

Covers claims arising from professional services & errors

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Business Pack

Can include glass, business interruption, theft, contents.

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Crime Insurance

Covers losses from employee theft, fraud, or embezzlement

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Intellectual Property Insurance

Covers claims from copyright, patent, and trademark disputes

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Corporate Travel Insurance

Covers employees on business trips domestically or abroad

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Benefits

Benefits of Choosing upcover

Get quotes in minutes, adjust your cover as your business evolves, and lean on expert support to help you make confident insurance decisions.

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Special Team
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OUR SPECIALIST TEAM

FIRST TIME BUYING INSURANCE? LET’S MAKE IT EASY.

Building a business is hard enough, insurance shouldn’t be.
That’s why we started upcover, to make business insurance in Australia simple, fast, and transparent.

We’ll help you get the right cover, with a free coverage analysis so you always know what you’re paying for.
It’s time to rethink insurance. It’s time for upcover.

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Our Partners

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Our Partners

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FAQs

Tech Insurance Queries

Do startups need management liability insurance?

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Management liability insurance can be relevant for startups, even before a full board is in place. It is a type of business insurance designed to respond to certain claims made against a company and its managers about how the business is run.
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Do startups need directors and officers (D&O) insurance?

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Not always, but it is commonly requested once a startup has external investors, a board, or plans to scale. D&O is designed to respond to claims alleging wrongful acts in managing the company, subject to the policy terms.
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When should a startup buy business insurance?

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It is often recommended to consider business insurance before you need it urgently, because the trigger is usually a contract, a hire, or a change in risk. Common times startups arrange insurance include before signing larger customer contracts, before raising capital, and before hiring employees. It is also common to consider cover before you start handling meaningful customer data, or before launching a physical product.
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What insurance do venture-backed startups typically need?

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Venture backed startups often see insurance needs come up earlier than other businesses, mainly because of investor expectations and enterprise contract requirements. Directors and officers insurance is often requested around or after a funding round, especially if the company is adding a board or independent directors. Professional indemnity, sometimes described as errors and omissions, is also commonly required in customer contracts, particularly for SaaS and technology services. Cyber insurance is often expected if you store customer data, process sensitive information, or connect into client systems. Employment practices liability becomes more relevant as headcount grows and hiring increases, because the risk of employment related claims generally rises with the size of the team. Example: After raising a Seed or Series A round, investors may ask the company to put directors and officers insurance in place as part of improving governance and meeting common board expectations.
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What insurance do startups need in Australia?

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What insurance do startups need in Australia?

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What insurance do venture-backed startups typically need?

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What insurance do venture-backed startups typically need?

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When should a startup buy business insurance?

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When should a startup buy business insurance?

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Do startups need directors and officers (D&O) insurance?

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Do startups need directors and officers (D&O) insurance?

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Do startups need management liability insurance?

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Do startups need management liability insurance?

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Insights

From our Blog

Tips, tricks and trends to help start, scale and protect your business

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What is Management Liability Insurance & what it covers | upcover

Find out what Management Liability Insurance is and what it covers to protect your business. upcover offers customized solutions to ensure you have the right coverage for your specific needs.

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The Investor’s Guide to Cyber Insurance: What Startups Need to Prove to Secure Funding

Startups focus on product development, market fit, and revenue growth, but there’s another critical factor investors are looking at: risk management.In today’s world, cyber threats, regulatory fines, and data breaches aren’t just IT problems, they're business risks that can sink a company overnight.

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Cyber Insurance As A Risk Mitigation Strategy

Are you looking to mitigate the risks of a cyber attack on your business with cyber insurance? Can you use cyber insurance as a risk mitigation strategy?

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