Why Does Your Small Business Need A Website?

Building a website can be intimidating.

Where do you even start?

If you’ve been working as an independent contractor or a freelancer for a while, you might be wondering whether you really need a website?

After all, listing your business on online marketplaces seems to have been an effective way of generating sales so far.

Yet, if you want to step up your game and take your business to the next level, you need a website.

And to help you understand why, we’ve listed below the top four reasons your small business needs a website.

Why Websites Are Important For Small Business Owners

A Website Generates Organic Traffic

92% of business owners believe their website is an effective digital marketing tool, meaning it drives traffic to their service or product page and helps them gain new customers. 

That’s because 81% of people start their buying journey online, meaning that if you don’t have a website, you’ll be missing out on organic traffic from online searches. 

A well-optimised website is a fantastic lead generation tool, so spend time optimising it for SEO.

A Website Creates Trust

56% of consumers don’t trust a business without a website. 

Your website is a virtual storefront and a window into your company. It allows you to display positive reviews and share information about you, your mission, and your offering, thus increasing your credibility and helping you build trust with your customers. 

Having a website will reassure your potential customers about the legitimacy of your company. 

On the other hand, not having a website could deter potential clients from purchasing from you and send them straight to the competition. 

A Website Allows You To Showcase Your Product Or Service Offerings

As mentioned before, your website is your virtual storefront. It provides you with free advertising space to highlight your products in a unique light or detail your services in a compelling way.

What’s more, a website enables time-poor consumers to see what you offer at a glance and order or purchase from you directly if your offering caters to their needs.

A Website Saves You Time & Money

Tired of answering the phone just to be asked about your opening hours or the type of services you offer?

Or perhaps your employees are tired of having to answer the same questions repeatedly?

Now, paying someone to let your prospects and existing customers know about your operating hours, location or pricing might not be the best allocation of time and money.

A website can provide an effective solution by allowing you to list important information online, such as operating hours, pricing, and services, significantly reducing the time unnecessarily spent on the phone.

Protecting Your Small Business With Insurance

In addition to a website, another key element to ensure your business thrives in the year to come is business insurance. 

Whether you run a landscaping business, a nail salon, or a commercial cleaning business, accidents happen, and you could be held liable if one of your customers hurts themselves due to your negligent business operations.

So, protect your business today using our instant quote generator. It will allow you to get an estimate on market-leading insurance in seconds. 

Simply enter your occupation and expected revenue to get started.