Where To Advertise Your Plastering Services In Australia?

You need customers.

After all, what business doesn’t?

But as a professional Plasterer, you might not be well-versed in marketing and advertising.

And it’s ok. Being a marketing wizard is a full-time job. It requires studying the best marketing techniques and applying learning in real-time to assess what yields the best results.

Now, does this sound time-consuming and expensive?

Well, that’s because it is.

The good news is that we’ve done the groundwork for you and shared below four effective marketing hacks to help you promote your plastering business efficiently.

Marketing For Plasterers

Social Media Channels

It's not because you work as a Plasterer that you can’t have a social media presence with appealing and compelling social media pages. 

With over 17 million Aussies using Facebook, 16 million using YouTube, 9 million using Instagram, and 6 million using LinkedIn every month, there’s no doubt about the fact that your ideal customers hang out on social media platforms. Social proof is really important these days, and social media pages offer free platforms to engage with your audience and advertise your services. 

For better engagement and conversions, identify the most relevant platforms for your business and create short video content with a call to action. This is a surefire way to boost your visibility and increase traffic to your website.

And if you have a budget, we’d recommend investing in Google Ads or Facebook Ads to increase your reach.

Online Marketplaces

Another very effective way to boost your visibility and land new clients is to create an account on online marketplaces such as Hipages, Airtasker, and Oneflare. 

These marketplaces are designed to help local homeowners find the best tradesmen for their projects. After setting up an account, make sure to allow for notifications every time a project that matches your skillset is posted. 

Mailboxes

The good old-fashioned “dropping flyers or business cards” in mailboxes still works! 

In fact, 90% of Australians read their mail, and 54% store it for future reference. Even more interesting, direct mail offers a 29% ROI! 

Now, when it comes to the format, you should invest in postcards. That’s because 100% of Australians read postcards and half find them useful. So, if you can advertise your services in an eye-catching and compelling way, you could generate a consistent stream of new leads and improve your sales in no time. 

Radio

Up to 11 million Aussies listen to commercial radio every week, whether at home or on their way to work. Besides, radio has a 17% ROI. This is more than TV or online advertising!

So, if you hadn’t considered advising on local radios yet, you should! The key to generating qualified leads through your ads is to segment your target market and clearly define your campaign objectives. You’ll then be able to use rating data to optimise your campaigns accordingly and reach your ideal customers.

Protecting Plastering Business Owners

At Upcover, we specialise in helping business owners like you grow. 

And in addition to regularly posting tips and tricks for small businesses, we also provide business owners with a free instant quote generator, where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.