Landscape business owners have to worry about more than just getting that last lawn cut. In fact, like any other business, advertising campaigns need to be running in the background to continue to grow the client base.
Finding the right advertising methods for your landscaping business depends on a variety of factors, from customer location to services offered. However, yard signs, social media, your website, and Google are four places that many landscaping businesses see success in advertising.
Advertising Landscaping Services
Yard Signs
Yard signs are small graphics with your business information that are placed in high-traffic locations. This could be at a busy intersection or on a current customer’s lawn. Having a sign on a customer’s lawn directly showcases your talent as prospective customers can see the kind of work you produce.
Be sure you make the yard signs appealing so they catch the eye of people driving past. This can be done by using bright colours, large text, and images. Your company logo and contact information should also be clearly visible on the sign.
You can ask your existing customers if they'd be willing to allow you to use yard signs to promote your business and offer them a discount as compensation.
Social Media
Social media is another popular place to advertise your landscaping business on. Common apps include Facebook, Instagram, Twitter, and TikTok. Creating a viral video has the ability to reach thousands of potential customers, giving your business added visibility.
All social media platforms should be posted on regularly. If you create a business Facebook page, but never post pictures of your work, you won’t see very much traffic. Develop a content calendar that outlines posting dates or hire a social media manager to take over this function for you.
You can also use social media to advertise with paid ads on Facebook or TikTok.
Website
Your landscaping business should also have a website that outlines information about your company and the services offered. Common pages on a website include an about us page, services offered, a gallery of past work, and contact information. You can also consider adding a blog to drive traffic from search engines.
Websites can be optimised through the code and data running in the background. Most landscaping business owners won’t know how to optimize their website, which is where bringing in an expert can be helpful.
Google
Another advertising platform is Google. A majority of the population uses Google or a similar search engine, making it a great place to advertise. Google Ads is a pay-per-click setup that brings your business information up when certain words are searched for.
Gaining exposure on a large platform, like Google, opens the door to an expanded customer base while remaining cost-effective. You will need to understand keywords associated with your business, such as landscaper and grass, to optimise your business for Google.
Summary
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