Where To Advertise Your Gardening Services In Australia?

Are you looking to grow your client base but don’t know where to start?

Knowing where and how to advertise your gardening services can be challenging, especially if you’re not a marketing expert.

At upcover, we’re committed to helping you succeed.

That’s why we’ve shared below four tips on where to advertise your gardening services to grow your business.

Use Your Vehicle

Over 7 million Australians commute every day by car. So, chances are some of your ideal customers are on the road and could potentially see your advertising. Especially if you’re driving in the suburbs or areas you operate in. 

That’s why customising your vehicle with vinyl wraps to promote your business and services can be an effective marketing strategy to generate leads and increase your sales.

Whether you’re parked doing a job or stopped at a traffic light, having your services and contact details listed on your van or ute will significantly increase your visibility and reach.

In fact, a study revealed that 29% of people who use a specific service or buy a particular product did so following a vehicle marketing campaign!

Invest In Facebook Ads And Google Ads

If optimised properly, Facebook Ads and Google Ads are powerful marketing tools to boost your reach and increase your sales. 

For instance, Facebook ads have a potential reach of 15 million people in Australia. That’s a lot of homeowners you could get your offer in front of! Now, Facebook provides a granular audience targeting tool to business owners and marketers, allowing them to target their ideal customers, increasing relevancy and conversion rate. 

When it comes to Google, it can take years of hard work and dedication to reach the first page. You may never get there. Google Ads solves this issue for you by placing you on top of your target audience’s Google Search Page, which is invaluable.

Be Active On Local Facebook Groups

Even though spending time responding to gardening-related questions in dedicated local Facebook groups might seem tedious, it’s a great opportunity for you to connect with potential customers and establish yourself as an expert in the gardening space. 

If you consistently provide valuable tips and insights to help local gardening group members, this will prompt some of them to contact you if they need any help with their garden. 

Google Business Profile

With 46% of local searches on Google, queries including ‘’near me’’ have spiked over the last few years as consumers are increasingly shopping locally.

Google Business Profile is a free tool that lets you list your business on Google Search and Google Maps. Creating a Google Business Profile is important because it means that when a local homeowner types ‘’gardening businesses near me’’, you’ll appear in their search.

Is Your Gardening Business Insured?

Landing new clients is really exciting. 

Yet, whenever you visit one of your customers to provide gardening services, you’re exposed to third-party claims. 

Let’s imagine that you’ve been working all day in one of your clients’ gardens. You needed a few tools, including a ladder, to perform the job. As you leave the premises, you forget the ladder. If your client injures themselves because you inadvertently left a tool behind without warning them, you could be liable and have to pay thousands of dollars in compensation and legal fees. 

That’s why you need business insurance!

And to find the best insurance policy for your gardening business, check out our instant quote generator, where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.