Where To Advertise Your Carpentry Business In Australia

There are lots of ways that carpenters can drum up new business. Carefully crafted marketing and advertising campaigns can help build brand awareness, generate leads, and secure more projects. However, these efforts can be very expensive, so it’s critical to understand the best places to advertise your carpentry business.

Where To Advertise Your Carpentry Business In Australia

Carpentry is a unique business. Depending on the type of services you offer and what clients you typically work with (end consumers, businesses, etc.), you may need to take a different approach. However, the following advertising techniques can be effective for most carpentry businesses.

• Create Online Business Listings - It’s important to make sure your business shows up in simple search results when potential customers are looking for a carpenter. At a minimum, you should create listings on both Google and Yelp. However, there are other businesses listing sites that people like to use. The more business listings you have set up, the easier it will be for customers to find you.  
• Social Media Campaigns - Social media (especially Instagram, Facebook, and LinkedIn) can provide a steady stream of new leads and clients. Social media advertising campaigns can be a great way to target your specific demographics. Social media is a very visual medium, so be sure to invest in good-quality photographs or imagery to grab the attention of your audience.
• SEO and Google Ads - 90% of all internet searches happen through Google. For this reason, investing in an SEO expert or leveraging Google Ads can help you rank higher in the search results. One study found that most internet users (about 72%) never look past the top ten results in a search.
• Vehicle Branding - Think of your work trucks and vans as mobile billboards. Whether they are cruising down the highway or parked at a job site, thousands of people see your vehicles every day. Your vehicles should be carefully branded and include contact information.
• Youth Sports and NGO Sponsorships - Some organizations, such as youth sports, are always looking for companies to sponsor them. In exchange for sponsorship, they will likely allow you to display your company name or logo on uniforms or event banners.
• Australian Trade Directories - Many trades have dedicated directories for professionals in certain fields. Getting listed in these directories establishes your company as a legitimate operation and can help generate business.
• Direct Marketing - Advertising is typically intended to reach a wide audience, even if it’s focused on a specific target demographic. Direct marketing can be extremely effective because it targets individual people and businesses. These efforts are typically more work but can be more personalized. Examples include handing out business cards, email campaigns, and cold calling.

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