How To Use Your Reviews To Grow Your Business?

Reviews are the new gold standard for businesses. 

The more reviews you garner, the higher your sales. 

That’s because 90% of consumers read online reviews before purchasing a product or service. What’s more, 79% of consumers trust online reviews as much as personal recommendations.

Your online reviews help potential customers learn more about your brand and your offering and add credibility to your business. 

But that’s not all. 

Reviews also help you rank on Google and represent free referrals that can significantly skyrocket your business’s bottom line.

Got some glowing reviews already?

Here are three strategies to leverage business reviews and grow your business.

Feature Your Customers On Your Website

Did you know that your website visitors will need to see you between 7 and 12 times before purchasing from you?

That’s because they need to consider your offer, compare it with others and most importantly, assess whether your website is trustworthy. And that’s where your online reviews come into play!

Featuring reviews from loyal customers who genuinely like your brand and enjoy your services or products is a fantastic way to add credibility to your business and build trust with your prospective customers. You can either create a dedicated page showcasing testimonials of some of your clients or embed the review on your homepage to create immediate trust with your audience and nudge them into taking action.

Leverage Prominent Reviews During Your Sales Pitch

There’s nothing more powerful than leaning on the positive experience of some of your prominent clients when pitching a new prospect in a similar industry.

So, if you’ve successfully worked with a few well-established companies in the industry or area, ask for permission to use their reviews in your marketing material and make sure to leverage their feedback when talking to your prospects.

For instance, let’s say that you’re running a commercial cleaning business and are trying to land a big commercial client. Some of your existing customers could be important retail chains, commercial centres or big office complexes. And if that’s the case, these names need to be part of your pitch. Mentioning prior customers will help establish your business as the go-to for companies looking for services in your niche and build trust with your prospect.

Share Your Reviews On Social Media

Part of your marketing plan should be sharing your positive reviews on social media allows you to bring authenticity to your posts and enables your audience to see the impact your services or products have on others’ lives.

And the great thing about reviews is that they are versatile and can be repurposed across all social media channels, including Instagram, Twitter, Facebook and even TikTok.

Now, there are different ways for you to showcase your reviews on your social media feed. You could create a simple custom graphic using tools such as Canva or create a fun GIF to create a fun and eye-catching post. And if you’re sharing a review about a particular product or service within your range, make sure to link this post to your offering to encourage your audience to learn more about it.

If you're interested in learning how to respond to negative reviews, check out this article!

Keep Your Business Protected

While sharing positive customer feedback is an incredible way to propel your business to the next level, negative experiences can, on the other hand, destroy your hard work. That’s why you need business insurance to protect your company and your financial assets against potential claims.

At upcover, we’re passionate about helping small business owners, and independent contractors grow. That’s why we’ve created a free instant quote generator, where you can get an estimate on market-leading insurance in seconds. Simply enter your occupation and expected revenue to get started.