What was initially presumed to be a social media app for children and teens has now grown into a widely used platform comprising audiences of all ages. While you can still happen upon a trendy dance video from time to time, TikTok has become a database of content, offering videos ranging from how-to cooking videos to comedy skits, inspirational clips, and news briefings, among other types of content.
The power of social media, and TikTok in particular, is undeniable, creating opportunities for entrepreneurs, freelancers, contractors, and businesses alike to promote their products and services and grow their audience larger than ever before imaginable.
Even if you’re an electrician of all occupations, TikTok is an incredibly advantageous platform that can be used to show your talents, promote your business, and even help others with everyday electrical know-how.
So, if you’re an electrician who has curiosity surrounding TikTok and its use-case, eager to learn how to use it to your advantage, whether from a marketing standpoint or otherwise, this article is for you. What follows will be a detail of the value of such a platform, while also sharing some helpful tips on how to get started!
The Value of TikTok for Electricians
Electrician or not, social media in general has proven its worth when it comes to marketing and promotion for businesses. With TikTok, it’s even more worthy due to its near 1 billion users combined with its algorithm, which makes it that much easier to get your content in front of relevant eyes, and it’s inherently a free means of advertising should you use it correctly.
For those who aren’t trying to promote or sell anything, TikTok also happens to be an extremely effective educational tool. As an electrician, other electrical experts share endless amounts of informative content that you can then use to improve upon your own skills.
Even for those on-the-job who find themselves in positions of uncertainty during a given task, pop out your phone, open TikTok, and learn on the fly! It’s truly that accessible.
In short, the value of TikTok is undeniable, no matter your occupation or intention for use; as an electrician, the value remains. So, while it may be new, unchartered, and even untraditional territory, TikTok can be employed as an incredible tool, even for electricians!
Tips for Using TikTok as an Electrician
First, it’s important to identify why you’re using; Is it for leisure consumption and educational purposes? Is it to promote your electrician business? Or is it to promote yourself and your skills as an electrician to earn jobs from your expertise?
Whatever the case, TikTok can help if used correctly! There is, however, a learning curve involved due to its algorithmic nature and its prioritisation of virality. That’s why we’ve curated several tips for you as an electrician to employ in order to make the most of your time on the app.
Below are several tips, tactics, and strategies to consider when using TikTok as an electrician.
Tip #1: Post Duets and Reaction Videos
A trend that doesn’t seem to be going away anytime soon on “electrician TikTok” is duets and reaction videos. Simply put, reaction videos involve the expert (i.e. you) “duetting” another previously posted video with an electrical context, whether it be another how-to video gone wrong or otherwise.
By sharing your expert opinion on said video, not only do you show your authority and know-how in the space but you have the opportunity to share it in such a way that’s humorous and/or entertaining; two keys to virality.
Another user might post a video about wrongfully performing an electrical task, or maybe even an electrical disaster. In this circumstance, you as an electrician on TikTok would “duet” that video and react to it in a humorous and comical way! You can also offer your advice on how to properly solve the problem, or even just comment on what they've done and how they could improve. Search for #electrician or #electriciantok on TikTok to see videos related to electricians.
Tip #2: Post How-To Videos, Electrical Style
Electrical know-how is not a common skill or talent to have, with many homeowners for example, struggling to find a solution to an electrical problem they may have encountered. Like many do, those who encounter such problems turn to the internet (i.e. TikTok) in order to learn how to fix it, largely to save money and avoid hiring an expensive contractor.
That’s where you come into play. By sharing how-to videos on commonly encountered electrical problems, you become the go-to authority for electrical education. The result? A growth in following, authority, and ultimately awareness about your business that can lead to more sales and new clients!
Tip #3: Share Behind-the-Scenes Content
An electrician is a common and sought-after occupation that many strongly consider as their future career path. A common thought of those interested in such an occupation is the curiosity of what a “day in the life” as an electrician is like.
If you’re a working electrician who’s passionate about what they do, eager to spread the word about how great of a career it really is, TikTok allows you the opportunity to share it. Not only will this type of content help like-minded individuals like yourself learn more about the career path, it will also result in a growth in your following that you can choose to lead towards your website or another lead capture.
It’s a win-win!
TikTok is for Everybody, Even Electricians!
Contrary to popular belief, and though it might sound out of the ordinary, TikTok can be an effective, rewarding, and valuable tool for Electricians, no matter your intentions; whether it’s to learn, inform, or promote.
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