Building a successful carpentry business requires a good strategy, dedication, and hard work. Fortunately, there is a lot of room in the market for carpenters who want to expand and grow their businesses. The carpentry industry in Australia is valued at over $10 billion, so there is no shortage of growth opportunities.
How To Grow Your Carpentry Business
Despite competing against nearly 50,000 other carpentry businesses across the country, there are some great tactics that can improve your ability to attract new customers and generate more revenue. Your approach may vary depending on the type of carpentry services you offer, where your business is located, and the number of competitors in the area.
- Build a Social Media Presence - Social media can be a powerful tool for carpenters. You can use your social media profiles to share pictures of some cool projects that you completed or share carpentry tips (which helps demonstrate that you are a subject matter expert).
- Set Up Business Listings - Most people start with an online search when they are looking for a local business or service. It’s important to make sure your business shows up in the search results. Take some time to set up business listings on popular sites like Google Maps and Yelp. In addition to having business listings set up, encourage your customers to leave ratings for other potential customers to see.
- Network With Other Businesses - Other similar businesses can provide a lot of work. Joining professional networking groups can help you meet real estate professionals, property managers, handymen, and builders who might need a carpenter. If you have the opportunity to refer customers to their business, they may return the favour.
- Expand Your Skillset - Becoming a better carpenter is a great way to grow your business. By learning new skills, you can take on new types of jobs. Even sharpening your existing skills can improve the quality of your work and get customers talking about you.
- Stay In Touch With Old Clients - Just because you have finished a project, doesn’t mean that you should stop interacting with your old clients. Over time, your old clients may have new projects that need a carpenter. Sending them a postcard, email updates, or giving them a call periodically can keep the business relationship alive.
- Specialisation - Many people make the mistake of trying to do everything. They fear missing out on projects if their expertise is too narrow. The opposite is actually true. Not only will you establish yourself as the go-to carpenter for your specialisation, but you will likely be able to charge more than other carpenters for the same work.
- Hire More People To Help - At some point, you will run out of hours in the day. This is a great problem to have, but you have to be prepared to leverage the help of employees to take on the extra work. You can do this by hiring apprentices or even office staff (customer service, bookkeepers, etc.).
Protect Your Growth With Liability Insurance
Nothing can take a business owner's focus off the business faster than legal issues. Unfortunately, mistakes can happen that result in a claim or lawsuit against your business. It’s important to have a good liability insurance policy to protect you and your business.
At upcover, our goal is to make the insurance process easy so you can get back to building your carpentry business. Check out our instant quote generator where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.
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