How Can Australian Small Businesses Grow Their Email List?

Did you know that email marketing is the most effective marketing strategy for generating money for your business?

That’s right.

The global average ROI for email marketing is 3,600%. What’s more, the Australian email marketing click-through rate is 3.1% on average, making it the best click-through rate in the world!

So, if you aren’t using email marketing yet, you need to jump on the bandwagon. 

And to help you leverage the power of email marketing, here are three strategies to build your email list in 2022.

Use Lead Magnets

A lead magnet is a free service or item a company provides to web visitors in exchange for their contact information. It can be in the form of a free trial subscription, a newsletter, a sample, an eBook, or a free consultation.

When creating a lead magnet, the key is to clearly identify your target audience’s needs and craft an irresistible offer. This will prompt your website visitors to share their email addresses with you. 

For instance, let’s say that you’re targeting busy mums who need cleaning services. You could write an eBook highlighting ten ways to clean your home quicker and create an eBook lead magnet on your homepage. When visitors land on your homepage, they’ll be asked to enter their email addresses to receive the eBook.

Another effective way to generate qualified leads through lead magnets is to create a quiz pop up window when people exit your website. That’s because quizzes have an average conversion rate between 40 and 50%, making them one of the most powerful lead generation tools. 

Guest Podcasting

26% of the Australian population listens to podcasts weekly, representing a 53% increase compared to the post-pandemic era. If you’re an expert in your industry, becoming a guest on someone else’s podcast to discuss a topic relevant to your niche can be a great way to grow your email list. 

How so? 

Well, if you provide a lot of value to listeners, it’s only natural that some of us will want to know more about you and your business. A good practice is to set up a dedicated landing page with lead capture in mind before the show and offer a free gift for listeners in exchange for their email addresses. 

The gift could be a short e-course about the topic you’re discussing or a webinar you’re recorded with other experts in the field.

Use The Instagram Story Link Sticker Feature

Up until recently, only Instagram accounts with over 10,000 followers could add links to their Instagram stories through a swipe up feature. This means that if you had a small following, you couldn’t direct traffic to your website or landing page using your Instagram Stories. 

The good news is that those days are gone, and you too, can now add links to your Instagram Stories. 

In August 2021, the swipe up feature was replaced by a new link sticker which is now publicly available to all, regardless of your account’s size. This provides small businesses with an easy and effective way to send traffic to their website or landing page and capture email addresses.

Now that you know how to grow your email list, check out this article on ways you can use your existing emails to scale your business.

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Whether you run a beauty salon, a cleaning company, or work as an independent nurse or personal trainer, it's important to protect your business against costly legal action if someone gets injured or someone’s property gets damaged due to your business operations.

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