5 Marketing Tips For Hairdressers

Do you own a hair salon or work as a freelance hairdresser?

If so, how often do you take the time to step back and think about your marketing strategy?

Running a business is time-consuming.

Yet, allocating some of your precious time to your marketing strategy can help you take your hairdressing company or freelance business to the next level.

And to save you the groundwork, we’ve shared five effective marketing hacks below to help you grow your hairdressing business.

Marketing For Hairdressers

Offer A Referral Discount

This is our number one tip because many customers will be willing to share your details with their friends and family if you provide excellent service. After all, finding a great hairdresser that listens to their customers’ needs and delivers exactly what they want is not always easy!

So, to thank them for sending clients your way and promoting your services for you, why not offer your loyal customers a referral discount?

You could, for instance, write a personalised note on a card and mention the applicable discount. This will make them feel valued and encourage them to keep sending customers your way in the future!

Enable Online Reservations

Even though some people still prefer to call their hairdresser to make an appointment, many time-poor customers enjoy the convenience of online reservations. This allows them to quickly book their appointment while on the go or in a place where they can’t speak over the phone.

In fact, research shows that over 90% of beauty and hair salon customers prefer to book their appointments online, highlighting the importance of using online booking tools.

Send ‘’We Miss You’’ Emails

This is assuming you capture your client’s email addresses. Among all of your clients, there might be some you haven’t seen in a while. Sending a personalised ‘’we miss you’’ email is the perfect opportunity to reconnect with them and get them to re-engage with you. Make sure to re-introduce yourself, add a picture of you to make the email more relatable, and offer a special offer such as a product upgrade or a discount on their next booking.

Also, note that you're missing out on significant revenue if you don’t ask your clients for their email addresses. That’s because email marketing has the highest ROI across all marketing channels, with $38 earned for every $1 spent on your email marketing campaigns!

Write Blog Posts In Your Niche

We know what you're thinking; how can you find the time to write blogs with all the other things you already have to do?

We’ll argue that blogging should be considered part of your active promotional efforts and, therefore, shouldn’t be overlooked. In fact, 57% of marketers report gaining customers specifically through blogging! Not only is publishing relevant and high-quality blogs a great way to provide valuable information to your customers and educate them, but it’ll also help your website rank better on Google and increase your visibility. It's working right now for us isn't it? 

As an extra tip, write listicles around popular questions your target audience might be asking. For instance, if you’re based in Sydney, blogs such as ‘’top 10 hair salons in Sydney’’ or ‘’best hair salons in Sydney’’ will help boost your traffic as this is a popular question. And, of course, mention your salon first!

Partner With Other Local Businesses In Your Niche On Social Media

Chances are, people who go for massages with the local massage therapist and have their nails done at the local beauty salon also need a haircut every now and then. So, what better way to cross-promote your services than running an Instagram contest together?

Here’s how to organise an Instagram contest:

• Contact local businesses that have the same clientele and ask them if they want to run a contest. 
• Select together the type of gift you want to contribute to the prize. For you, it could be a free haircut or hair product.
• For best results, record a high-quality video to tell your audience about the giveaway and ask people to tag friends to enter the contest.
• Each of your businesses will then promote the giveaway on your respective Instagram pages, allowing you to expand your reach, boost your visibility, and gain new customers.  

Business Insurance For Hairdressers

Running a hair salon is rewarding. But it also comes with risks such as inadvertently injuring one of your customers while they’re on your premises or damaging their property as you provide at-home services. And this can lead to costly claims and hefty legal fees. 

That’s where business insurance comes into play. 

Business insurance is designed to protect your business, employees, and financial assets against claims and legal fees. So, to find the best insurance for your business, jump on our free instant quote generator, where you can get an estimate on market-leading insurance in seconds. 

Simply enter your occupation and expected revenue to get started.