4 Marketing Tips For Your Office Cleaning Business

Are you looking for the best way to attract more traffic to your website and increase your sales?

Even though it has never been easier to learn about the best marketing techniques to increase your leads and generate sales in this digital age, the sheer amount of information available might be overwhelming when you don’t know where to start.

That’s why we’ve shared below the top marketing tips you need to know to take your business to the next level.

How To Scale & Grow Your Office Cleaning Business

Tip 1: Optimise Your Website For SEO

You could have the most beautiful website on Earth, if it’s not optimised properly, it might never help you generate any sales.

An SEO-optimised website can help you rank better on Google and other search engines, bring qualified traffic to your website organically and increase your conversion rate.

Here are some tips to optimise your website for SEO:

• Conduct a thorough keyword search using tools like Keywords Everywhere and Ubersuggest. Use short and long-tail keywords to keep your customers’ user intent in mind. For instance, when running a search on Keywords Everywhere, we found that “office cleaning Sydney”, “office cleaning services”, and “office cleaners Sydney” had high search volumes.  
• Create relevant, compelling and valuable content (for example this article you're reading right now was written with SEO in mind! Look how many times we mention "office cleaning business" 😉)
• Hyperlink your existing content to other relevant content, like this...
• Speed up your pages
• Get high-quality backlinks

Tip 2: Create A Google My Business Profile

Do you want people to find you when they type “office cleaning services near me”?

Then, you need to create a Google My Business Profile! It’s completely free, and it’ll allow you to rank when people are searching for local services in your niche. And when displaying relevant search results, Google will also show a Google Map marking the locations of the listed businesses.

There’s no doubt about it; setting up and optimising your Google Business Profile is an excellent way to send highly qualified traffic to your website and increase your sales.

Tip 3: Use LinkedIn

Did you know that there are over 12 million LinkedIn users in Australia?

LinkedIn is a fantastic tool that small business owners often overlook. Yet, using LinkedIn’s search bar, you can quickly identify key decision-makers within businesses operating in your area and get in touch. 

Some of the job titles you should type in the search bar include facility manager, business owner, or office manager. 

Once you’ve identified the person you should contact, add them to your network. And when they connect with you, send them a short message to let them know who you are and how you can help them. Ensure your message is one hundred per cent personalised and clearly highlights how you can help them in a couple of sentences.

Tip 4: Don’t Ignore Offline Marketing

Even though having a solid digital marketing strategy is crucial to your business’s success, don’t underestimate the power of offline marketing.

Offline prospecting and networking are still effective ways to generate qualified leads and more sales, especially if you’re just getting started with your office cleaning company. Not only can networking and prospecting help you land your first clients, but it’s also an excellent way to build a referral list and add credibility to your business.

Attend networking events such as your local Chamber Of Commerce’s events. This will allow you to connect with other business owners who might need your services down the road. When attending these events, be wary of selling your services too hard. Instead, build connections and relationships and let people know that you own an office cleaning business, and they’ll come to you naturally when they need your services.

If you want more ideas, check out our article on marketing strategies every Australian business owner needs to know.

Insure Your Office Cleaning Business

At upcover, we’ve created an instant quote generator where you can get an estimate on market-leading insurance in seconds. Simply enter your occupation as a commercial or office cleaner and your expected revenue to get started.

Our tool was designed so that you don’t have to spend precious time looking for insurance providers. And this, in turn, allows you to concentrate on your marketing efforts and grow your business.