3 Marketing Tips For Painting Businesses

Are you looking for marketing ideas to increase your sales?

Competition is fierce out there, and standing out from the crowd online can be difficult.

Yet, with the right marketing strategy, it’s far from impossible!

In this blog post, we share three effective marketing tips you can start using today to grow your painting business.

Marketing For Painters

Focus On Local SEO

Local SEO is a search engine optimisation method designed to help your business be more visible in local search results on search engines.

But what does that mean exactly?

As a painting business owner, your clients are most likely local. This means that when they type things such as ‘’painting business near me’’ or ‘’painting contractor near me’’, you want your business to appear at the top of the results page.

To make your website local SEO friendly, use local search terms and regularly publish content on your website that uses local search terms. Also, make sure to create a Google My Business listing, as it will allow your business to rank both on Google search results and Google Maps.

Run ‘’Call-Only Ads’’

Call-only ads are advertisements designed to allow users to get in touch with you directly from the ad by clicking on the number displayed.

Now, they’re an extremely powerful marketing tool because, according to research, 60% of smartphone users directly contact businesses from the search results using features such as the click-to-call option.

Call-only ads work particularly well with trade businesses. That’s because when customers need someone to come and paint their homes, or offices, they usually know exactly what they need and prefer to jump on a quick call rather than having to fill in endless forms online about their projects and needs.

Note that call-only ads are available on both Google Ads and Facebook Ads.

Grow Your Positive Reviews

Positive reviews are the new gold to grow your business. And we’re not exaggerating!

That’s because 93% of people read online reviews before buying something.  

Unlike bigger, well-known businesses, as a small business owner, you need to establish your company as a trustworthy business in your niche and build your reputation to create trust and credibility. And these days, there’s no better way to create trust than by garnering glowing reviews. 

Here are some tips about growing online reviews for your business: 

• Send an email or text to your clients every time you finish a project asking them to review your business if they're happy with your work.
• Ask your clients directly and let them know how important online reviews are for your business to grow.
• Make the review process seamless.
• Create a Google My Business listing and ask your customers to leave their feedback on your listing. This will help you rank better on Google while still allowing you to embed your reviews to your website.

Do You Have Business Insurance?

At upcover, we specialise in helping small business owners like you find the right policy for their needs. 

Too often, do we see small business owners skipping this important step only to find themselves in financial trouble if one of their customers gets injured due to their negligent operations. That’s why we’ve created a free instant quote generator, where you can get an estimate on market-leading insurance for painting businesses in seconds. 

Simply enter your occupation and expected revenue to get started.